Albert Wensales helper
1) Actively involved in the revolution of marketing, including update monthly retail merchandising guideline for retail store management, etc.
2) In charge of visiting and prepare competitor review about performance of competitor in retail market.
3) Coordinate with Region to push new merchandising guideline implementation and execution independently.
● Make the annual media plan of whole China and PR plan of whole China;
● Supervise the media purchased and advertisement makes ;
● Target market research, collect the information of competitor and new shopping arcade
● Mark the advertising budget and arrange the advertising, propose the local newspapers to put advertising according the target reader, the distribution and circulation.