Quella Fan


Regularly communicate with HQ and assist establishing annual brand strategy and marketing plan based on the understanding of relevant customer research analysis, yearly brand tracking report and customer insight research; provide analysis and preview of the brand development of premium luxury auto manufactures according to the regular competitor review.

Budget allocation and management.

Be responsible for quarterly Ads-tracking research to track campaign effectiveness

Cross-functional communication with joint-venture company BBAC.

Responsible for CI /CD guideline development and ensure correct application in different level and platforms.