Regularly communicate with HQ and assist establishing annual brand strategy and marketing plan based on the understanding of relevant customer research analysis, yearly brand tracking report and customer insight research; provide analysis and preview of the brand development of premium luxury auto manufactures according to the regular competitor review.
Budget allocation and management.
Be responsible for quarterly Ads-tracking research to track campaign effectiveness
Cross-functional communication with joint-venture company BBAC.
Responsible for CI /CD guideline development and ensure correct application in different level and platforms.